But we aren’t just talking about using TikTok organically. Is TikTok a good match for my brand? Is my target audience using the platform? The answer may surprise you.ĭue to its exponential growth, TikTok has quickly become a rival of Snapchat, Meta, and Google as users gravitate towards its culture of authenticity and social validity. With half the users over the age of 30, this negative connotation of TikTok as a “Gen Z platform” can quickly be shut down with its sheer impact on the way we consume content, connect with brands, and, let’s be honest, market.įrom Chipotle and The Empire State Building to the infamous Duolingo owl, companies of all industries and sizes are finding success through TikTok advertising by using their creativity and defining their unique brand voice to connect with their brand communities and future consumers. TikTok has had a profound impact on culture - competing with social competitors such as Meta, search competitors like Google, and streaming competitors including Netflix and HBO Max. TikTok isn’t just a social platform for Gen Z dancing and lip-syncs – it is a sound-on entertainment experience used for sharing, learning, and discovery. But TikTok has earned its spot in any brand’s social stack – and we’re here to tell you why. Depending on your audience and vertical, you may have some combination of Facebook, Instagram, YouTube, LinkedIn, Twitter, etc. We all know the classic social ad tech stack. From brand awareness to product conversions and retargeting, TikTok ads offer marketers full-funnel marketing opportunities with new campaign types and optimizations being consistently rolled out by the platform. But aside from its staggering one billion monthly active users and exponential growth and conversion opportunities, many brands have been slow to tap into TikTok advertising as a legitimate paid media channel. Since its 2016 launch, TikTok has penetrated over 20% of the 4.8 billion global Internet users and boasts over 3 million downloads. As the number one downloaded app in the world (a whopping 672 million times in 2022), it is becoming increasingly more difficult to ignore. The power of TikTok cannot be underestimated.
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